Peabody New Homes Offers

View all live Peabody New Homes incentives currently on offer at selected developments. Click through to see full terms and conditions or contact our sales team for more information. 

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  1. Peabody will provide a one-off contribution of up to 5% of the full purchase price of the selected home, payable upon legal completion.

  2. The maximum contribution available is £47,500, representing 5% of the full purchase price of Apartment SM.2.1 £950,000.

  3. The contribution will be applied as a deduction from the completion statement at legal completion. No cash or BACS payment will be made directly to the purchaser.

  4. The incentive is subject to the purchaser's mortgage lender accepting the contribution and must be disclosed to the purchaser's lender and conveyancer.

  5. The purchaser remains responsible for their mortgage payments and all other costs associated with purchasing and owning the home.

  6. To qualify, the property must legally complete within three months of reservation and no later than 31 March 2027.

  7. The incentive is available once per household/home purchased and cannot be used in conjunction with any other offer unless expressly stated.

  8. Offer applies to qualifying reservations made between 1 November 2026 and 31 January 2027, subject to availability.

  9. Additional terms, eligibility, mortgage lender and affordability criteria may apply. Please speak to the Peabody New Homes Sales Team for further details.

  10. The incentive is administered at the discretion of the Peabody New Homes Sales Team in accordance with these terms.

  11. Prices and details correct as of November 2026.

1.    Incentive available upon legal completion on KEWB apartments only.
2.    One annual family membership (1 adult, plus one family guest and up to four children aged 4 – 15) to Kew Gardens and Wakehurst, per apartment.
3.    No cash or alternative payment will be made to purchasers as a replacement.
4.    Incentive activated upon completion of property sale contracts.
5.    Eligibility and affordability criteria will apply - speak to the Sales team for more details.
6.    Incentive to be managed at the discretion of the Peabody New Homes Sales Team.
7.    Prices and details correct from June 2026.

1. Incentive available on selected Shared Ownership homes at KEWB only and subject to availability.
2. Monies up to the stated value of the incentive will be available in the form of cashback and deducted from the completion statement at the time of legal completion which can be used to pay service charge in advance.
3. No cash or BACS payment will be made to purchasers.
4. The maximum available incentive is £6,000 and is subject to lender restrictions. The total incentive must not exceed 5% of the purchased share value of the selected home.
5. Incentive payable upon completion of property sale contracts.
6. Purchasers will be responsible for assigning monies to the value of this incentive accordingly.
7. Purchasers are responsible for arranging for the cashback to pay the service charge in advance.
8. Illustrations, examples and references to monthly savings are provided for marketing purposes only and do not constitute a cash payment of £500 per month. Actual savings and incentive values will depend on the home and share purchased.
9. Incentive available per individual household/home sold and cannot be used in conjunction with any other offer.
10. Offer valid on reservations taken between 23.09.26 - 31.12.2026.
11. Eligibility, affordability and lender criteria will apply. Please speak to the Sales Team for more details.
12. Incentive to be managed at the discretion of the Peabody New Homes Sales Team.
13. Prices and details correct from September 2026.

Lombard Square - £500 Private Chef Experience

  1. Monies up to the stated value of the incentive (£500) will be deducted from the completion statement at the time of completion

  2. Purchaser will be responsible for assigning monies to the value of this incentive accordingly

  3. No cash or BACS payment will be made to purchasers

  4. Incentive payable upon completion of property sale contracts

  5. Incentive available per individual household/home sold and cannot be used in conjunction with any other offer

  6. Incentive available only to customers who attended the Lombard Square Marketing Suite Launch Event on 10 October 2026.

  7. Offer valid on reservation taken from 10.10.2026 - 07.12.2026

  8. Additional retailer / provider T&Cs may apply

  9. Eligibility and affordability criteria will apply - speak to the Sales team for more details

  10. Incentive to be managed at the discretion of the Peabody New Homes Sale Team

  11. Prices and details correct from September 2026

5% Towards Moving Costs

  1. Peabody will contribute a total of 5% of the minimum share value for Shared Ownership, and 5% of the total value for private sale, as a one-off contribution upon legal completion.

  2. The maximum incentive available is £32,500 for private sale (based on 5% of the full value of apartment C-00-06 - £650,000) and £8,325 for Shared Ownership (based on 5% of the minimum 30% share value of apartment B-06-10 - £166,500).

  3. Monies up to the stated value of the incentive will be available in the form of cashback and deducted from the completion statement at the time of completion.

  4. Purchaser will be responsible for assigning monies to the value of this incentive accordingly.

  5. All contracts must legally complete within 3 months of reservation and before 28 Feb 2027 for the incentive to be valid.

  6. Incentive available per individual household/plot sold and cannot be used in conjunction with any other offer unless specified.

  7. Offer valid on reservations taken between 1st Oct 2026 – 31st Dec 2026

  8. Additional T&Cs, affordability and eligibility criteria may apply. Please speak to the Sales team for more details.

  9. Incentive to be managed at the discretion of the Peabody New Homes Sale Team.

  10. Prices and details correct from October 2026

Key Worker Incentive

  1. £3,000 e-voucher available to public sector keyworkers who reserve a private sale or Shared Ownership property at Southmere.

  2. Eligible key worker employers include: London NHS, London Local Authority Teachers, London Fire Brigade, London Ambulance Service, Metropolitan and City Police, Transport for London, Houses of Parliament, HM Prison and Probation Service. Additional key worker employers may be eligible at the discretion of Peabody New Homes.

  3. E-voucher redeemable with Voucher Express. For a list of participating retailers, visit info.vexgiftcards.com/available-brands

  4. No cash or BACS payment will be made to purchasers.

  5. Incentive payable upon completion of property sale contracts.

  6. Offer valid on reservation taken from 1st Oct 2026 - 31st Dec 2026.

  7. All contracts must legally complete within 3 months of reservation and before 28 Feb 2027 for the incentive to be valid.

  8. Incentive available per individual household/home sold and cannot be used in conjunction with any other offer, excluding the 'Southmere 5% Deposit Contribution' incentive running during the same period.

  9. Additional retailer / provider T&Cs may apply.

  10. Eligibility and affordability criteria will apply - speak to the Sales team for more details.

  11. Incentive to be managed at the discretion of the Peabody New Homes Sale Team.

  12. Prices and details correct from October 2026.

  1. The prize draw is open to attendees of the West Ham Village Eastern Collection launch event on Saturday 28 November 2026.

  2. To be eligible, entrants must:

  3. Attend the event in person.

  4. Be aged 18 or over.

  5. Register their attendance with Peabody at the event.

  6. Employees of Peabody Group, Berkeley Group, their immediate families, agencies and anyone professionally connected with the promotion are not eligible to enter.

  7. Entry is free and no purchase is necessary.

  8. Only one entry per person is permitted.

  9. The prize draw consists of a bundle worth £500, to be selected by Peabody New Homes. No cash alternative is available.

  10. Attendees who complete a financial assessment in advance of attending and are eligible to buy at West Ham Village will receive a £50 voucher.

  11. The winner will be selected at random from all eligible entrants within 21 days of the event.

  12. The winner will be contacted using the details provided during registration. If the winner cannot be contacted within 21 days, Peabody reserves the right to select an alternative winner.

  13. The prize is non-transferable, non-refundable and non-exchangeable.

  14. Peabody reserves the right to substitute the prize with an alternative of equal or greater value if circumstances beyond its control make this necessary.

  15. By entering the prize draw, entrants agree to be bound by these Terms & Conditions.

  16. Peabody reserves the right to amend, suspend or withdraw the promotion at any time where necessary due to circumstances beyond its reasonable control.

  17. Personal data will be processed in accordance with Peabody's Privacy Policy and used solely for the administration of this promotion unless otherwise agreed.

  18. The promoter's decision is final and no correspondence will be entered into.

1. The prize draw is open to attendees of the Homeownership event at Zone at Oval Village on Saturday 17 October 2026.
2. To be eligible, entrants must:

  • Attend the event in person.

  • Be aged 18 or over.

  • Register their attendance with Peabody at the event.

  • Meet the eligibility criteria for Shared Ownership and be financially qualified to purchase a home at Zone at Oval Village.

3. Employees of Peabody Group, Berkeley Group, their immediate families, agencies and anyone professionally connected with the promotion are not eligible to enter.
4. Entry is free and no purchase is necessary.
5. Only one entry per person is permitted.
6. The prize consists of a bundle worth £500, to be selected by Peabody New Homes. No cash alternative is available.
7. The winner will be selected at random from all eligible entrants within 21 days of the event.
8. The winner will be contacted using the details provided during registration. If the winner cannot be contacted within 21 days, Peabody reserves the right to select an alternative winner.
9. The prize is non-transferable, non-refundable and non-exchangeable.
10. Peabody reserves the right to substitute the prize with an alternative of equal or greater value if circumstances beyond its control make this necessary.
11. By entering the prize draw, entrants agree to be bound by these Terms & Conditions.
12. Peabody reserves the right to amend, suspend or withdraw the promotion at any time where necessary due to circumstances beyond its reasonable control.
13. Personal data will be processed in accordance with Peabody's Privacy Policy and used solely for the administration of this promotion unless otherwise agreed.
14. The promoter's decision is final and no correspondence will be entered into.

By posting original content on your public social media account (Instagram, TikTok, or Facebook), tagging @PeabodyNewHomes, and using the hashtag #MyPeabodyNewHome, you will be entered into a quarterly prize draw to win £100. Each unique post counts as one entry; spam or duplicate content will be disqualified. One winner will be selected at random after each calendar quarter and notified via direct message. By entering, you confirm your content is your own and grant us permission to reuse it for promotional purposes. This promotion is not affiliated with or endorsed by Instagram, TikTok, or Facebook. For more information, please speak to a member of our sales team or contact [email protected].

Homeowner Stories

Discover a collection of homeowner stories from previous Peabody New Homes purchasers and find out how we were able to help them onto the property ladder and find their dream home through Shared Ownership.

Man leaning on balcony of home at City Angel by Peabody New Homes
First-time buyer finds home in Islington through Shared Ownership

"It feels amazing to be paying my own mortgage instead of someone else’s. I also plan to staircase in the future to increase my ownership share. Never in my wildest dreams did I imagine owning such an incredible property in such a perfect location - but here I am."

Osman Digital Designer
couple sat next to each other on their sofa
First time buyers use Shared Ownership to find their first home together

"We discovered Willow Walk, over the road from where we were housesitting, and never looked back!"

James Homeowners at Willow Walk in Wandsworth
couple sat on their couch with their two cats
First time buyer finds dream home at The Scene in Deptford

"When we came across The Scene we booked a viewing and fell in love and instantly knew we wanted to buy. Within two months of viewing we had bought, completed and moved in."

Will and Chris Homeowners at The Scene in Deptford