Why invest with us?

Peabody's latest financial results demonstrate a resilient performance in an operating environment which remains challenging. We have continued to invest significantly in our new home development programme.

Highlights

  • Peabody generated an overall surplus of £47m for the year ended 31 March 2025.
  • Our turnover has increased to £1.03bn with an operating surplus of £220m.
  • During the year, we invested £431m in maintaining and improving existing residents’ homes and £336m in building new homes.
  • Our development pipeline is £1bn (2024:£1bn).

 

Higgs Yard Private Sale - Loughborough Junction

Investing in new build homes

We build great homes in places where people want to live. Our homes are built to last, display innovative interior designs and are an attractive option for many property investors. 

With sustainability being an increasing priority, our new build homes have a distinct advantage over older properties as they are more energy efficient. Newly built homes benefit from lower maintenance costs, the latest fire-resistant materials, modern furnishings and finishes.

Many of our developments are part of larger regeneration projects which seek to revitalise neighbourhoods and communities for the future. Investors can also buy off-plan in these developing areas of the city where they can benefit from expected price growth and a good rental yield.

Dagenham Green External CGI - Block C Humming Bird
Southmere External CGI

Southmere - Investing in London’s largest regeneration project

The planned £9 billion investment across 200 acres makes Thamesmead one of the UK's biggest regeneration projects. 

Southmere is part of this regeneration project, one that is creating a vibrant waterside community just minutes from central London.

*Analysis provided by Peabody, Thamesmead, Ordnance Survey 2024, Dataloft by PriceHubble, Land Registry, Ofsted 2022/3, BRES 2023, CBRE. For full details, see the investor guide.

 

  • 38% 10-year price growth forecast for south east London

    Making the Southmere regeneration a significant growth opportunity.

  • On average £817,468 cheaper than Liverpool Street

    Liverpool Street is 17 minutes away but average new-build apartment prices at Southmere are £817,468 less expensive, a saving of £48,086 per additional minute of commute time.

  • Rental yield up to 6.3%

    Average yields have risen substantially in south east London over the last 5 years, with rental growth forecast to continue.

  • Rental values up to £650 per week/£33,800 annually

    The rental market in the local area is thriving and expanding, drawing in well-paid renters working in London’s employment hubs.

  • 8% higher average rent for homes near Elizabeth Line stations

    With the opening of the Elizabeth line at Abbey Wood, journey times into Central London have halved, making Southmere one of the best-connected developments in south east London. 

Holloway Park CGI

Holloway Park - A landmark regeneration in Islington

Holloway Park is a landmark regeneration of over 10 acres in Islington, creating one of London’s newest destinations with more than 13,000 sq ft of commercial and retail space. 

Beyond Holloway Park, the wider area is set for a wave of transformative regeneration and landmark transport upgrades. 

*Analysis provided by Peabody, Ordnance Survey 2024, Dataloft by PriceHubble, Land Registry, Ofsted 2022/3, BRES 2023, CBRE. For full details, see the investor guide.

  • Rental Returns

    Strong rental growth is forecast to continue, driven by a young, affluent rental base aged between 20 and 35 years is expected to grow by 8% by 2041*

  • 3-year Rental Growth

    Rents in the local area have grown 36% over the last 3 years, outperforming the wider borough and North London average.

  • Investor Returns

    Holloway Park has strong estimated rental yields of up to 4.9%, making it an excellent choice for investors.

  • Growth Opportunity

    Price growth in edge-of-prime locations continues to be strong, with £/sqft values here rising 44% over the past 10 years, surpassing both the North London and Central London averages.

  • Good Value For Money at The Edge of Prime

    Holloway Park offers excellent access to Central London, yet with more favourable pricing, delivering significantly greater value at the edge of prime.

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Partnerships

Peabody New Homes is all about people and our purpose is to help people flourish. We are relentlessly committed to creating great places for our residents to live and building sustainable, high-quality new homes that stand the test of time.

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Buying Options

At Peabody New Homes, we offer a range of ways to buy a home with us depending on your situation. We help first-time buyers purchase a new home with Shared Ownership as well as offering properties on the open market.

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About Peabody

With over 108,000 homes, we are one of the largest housing providers in London and the Home Counties. Our purpose is to help people flourish. We do this by providing great homes and services and by making a positive difference to the communities we serve.

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Contact Us

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