Buying Options

We develop award-winning homes across London and the Home Counties, aiming to create great places where people can flourish.

Shared Ownership
Shared Ownership

Shared Ownership allows you to buy a share of a new home requiring a much smaller deposit compared to buying on the open market, paying a reduced rent on the percentage you don't own.

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London Living Rent
London Living Rent

London Living Rent is a Government-backed scheme that offers below-market rent, helping you to save for a deposit and eventually buy through Shared Ownership.

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Private Sale
Private Sale

New homes available to buy on the open market, meaning you own 100% of the property from day one. These high-quality homes often benefit from a range of incredible resident amenities.

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Buying guide

Unsure which buying option is right for you? From Shared Ownership to London Living Rent, our buying guide is here to help.

Use our buying guide
Women discussing Shared Ownership housing

Why buy with Peabody?

With over 108,000 homes, we are one of the largest housing providers in London and the Home Counties. Our purpose is to help people flourish. We do this by providing great homes and services and by making a positive difference to the communities we serve.

  • Customer Satisfaction

    We are on a mission to help people find their place to call home, and are delighted to have achieved over 90% customer satisfaction score. 

  • Homes in central locations

    We build homes in great locations where people want to live with a wide variety of homes throughout central London and the Home Counties.

  • Quality Homes

    Peabody has been around for over 160 years and our homes stand the test of time. We build thoughtfully designed and sustainable homes for the future. 

  • Ways to Buy

    We are committed to helping first-time buyers realise their dream of owning a home, providing a number of ways to buy including Shared Ownership and London Living Rent. 

  • Customer support

    Our team of experts is on hand throughout the home-buying journey to support you including after you move in with our dedicated new homes team.

Homeowner stories

Don’t just take it from us, discover our homeowner stories and find out how Peabody New Homes was able to help other first-time buyers step onto the property ladder and find their dream home.

A woman standing on the roof of a building in Vauxhall
From renting to homeownership: Megan’s move to Zone, Oval Village

"“Without Shared Ownership this move wouldn’t have been possible, this is an affordable way of getting onto the property ladder whilst being in such a great location.""

Megan Category Development Manager
Woman in kitchen of London Living Rent property
London Living Rent enables key worker to find independence at urban retreat

"I’d outgrown house sharing and really craved a place of my own. Now that I have my own calming space, I can truly unwind and rest when I need to. It’s made such a difference to my life."

Estefanie Nurse and Midwife
Man standing out side Zone at Oval Village
From renting to owning: Jamie’s Shared Ownership journey at Zone

"“Seeing a Shared Ownership advert on the Tube completely changed my mindset – it made owning a home in London feel achievable.”"

Jamie Business Events Sales Representative
Clement in living room of Shared Ownership flat in Macfarlane Place
How Shared Ownership helped Clement secure his dream home in White City

"Renting always felt uncertain. You never truly feel settled when your home belongs to someone else. It was frustrating knowing that at any moment, my flatmate and I could be asked to leave and have to start all over again. I wanted more stability, and Shared Ownership gave us that. Now, I can finally put down roots without worrying about what’s next."

Clement Construction Site Manager
Man leaning on balcony of home at City Angel by Peabody New Homes
First-time buyer finds home in Islington through Shared Ownership

"It feels amazing to be paying my own mortgage instead of someone else’s. I also plan to staircase in the future to increase my ownership share. Never in my wildest dreams did I imagine owning such an incredible property in such a perfect location - but here I am."

Osman Digital Designer
Lombard Square one bedroom show home Plumstead

Vote for Peabody!

We are delighted to share we have been shortlisted for 5x First Time Buyer Awards, including 'Best Small/Medium Development', 'Best Show Home', 'Best First Time Buyer Family Home', and 'Best Off-Plan Development'. We need your help to win so vote for Peabody on the First Time Buyer website.