Buying Options

We develop award-winning homes across London and the Home Counties, aiming to create great places where people can flourish.

Shared Ownership
Shared Ownership

Shared Ownership allows you to buy a share of a new home requiring a much smaller deposit compared to buying on the open market, paying a reduced rent on the percentage you don't own.

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London Living Rent
London Living Rent

London Living Rent is a Government-backed scheme that offers below-market rent, helping you to save for a deposit and eventually buy through Shared Ownership.

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Private Sale
Private Sale

New homes available to buy on the open market, meaning you own 100% of the property from day one. These high-quality homes often benefit from a range of incredible resident amenities.

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Buying guide

Unsure which buying option is right for you? From Shared Ownership to London Living Rent, our buying guide is here to help.

Use our buying guide
sales agent showing woman a brochure for a collection of home in Battersea

Why buy with Peabody?

With over 108,000 homes, we are one of the largest housing providers in London and the Home Counties. Our purpose is to help people flourish. We do this by providing great homes and services and by making a positive difference to the communities we serve.

  • Customer Satisfaction

    We are on a mission to help people find their place to call home, and are delighted to have achieved over 90% customer satisfaction score. 

  • Homes in central locations

    We build homes in great locations where people want to live with a wide variety of homes throughout central London and the Home Counties.

  • Quality Homes

    Peabody has been around for over 160 years and our homes stand the test of time. We build thoughtfully designed and sustainable homes for the future. 

  • Ways to Buy

    We are committed to helping first-time buyers realise their dream of owning a home, providing a number of ways to buy including Shared Ownership and London Living Rent. 

  • Customer support

    Our team of experts is on hand throughout the home-buying journey to support you including after you move in with our dedicated new homes team.

Homeowner stories

Don’t just take it from us, discover our homeowner stories and find out how Peabody New Homes was able to help other first-time buyers step onto the property ladder and find their dream home.

Couple walking around their building with their baby
Young family gains independence through Shared Ownership in Wimbledon

"Everyone at Peabody New Homes was so helpful and very efficient, guiding us through each stage of the process."

Raph & Jaye Homeowners at The Switch in Wimbledon
Man standing on balcony of his shared ownership home at Arden
Italian academic buys London home through Shared Ownership in Lewisham

"Shared Ownership isn’t something that exists in Italy. I was able to buy a 50% share and find somewhere to call my own."

Luca Homeowner at Arden in Lewisham
Two women standing in their living-room holding their cat
Friends staircase their way to full homeownership in London

"Staircasing allows you to buy as much as you can, when you can. You can evolve your homeownership as your circumstances change."

Aroma Homeowners at Honeypot Lane in Queensbury
couple with their kid and dog sat on sofa
First-time buyers discovered Shared Ownership thanks to parent advice

"We didn’t know how we would ever be able to get on the property ladder with a smaller deposit – then my Mum mentioned Shared Ownership!"

Maddie Homeowners at Limebrook Walk in Maldon, Essex
couple standing on the balcony of their Shared Ownership home
Shared Ownership in Oxford enabled first-time buyers to get onto the property ladder

"Renting in Oxford is so expensive, we wanted to stay here long-term, but we wanted to make sure we invested in something for ourselves"

Garrett Homeowners at Newman Place in Oxford
Couple hanging out in living-room with their four dogs
Couple buys dream home through Shared Ownership in Essex

"A friend used Shared Ownership and recommended it. We love the fact we are paying something off for ourselves. "

Mia Homeowners at Limebrook Walk in Maldon, Essex