How Clement bought a one-bedroom apartment in White City through Shared Ownership
For 28-year-old construction site manager Clement, the idea of owning a permanent home in London seemed like a distant dream. Having spent years renting, moving from one property to another, he craved the stability that he had not yet experienced.
Thanks to Peabody New Homes his dream became reality. Clement has purchased a 25% share of a stunning one-bedroom apartment at Macfarlane Place in White City. It’s in an area he loves, surrounded by family, with the perfect balance of work, leisure, and connectivity.
Clement’s new home ticks every box. The spacious one-bedroom apartment is bright and airy, thanks to large windows that flood the space with natural light.
“The build quality is outstanding. As someone who works in construction, I know what to look for, and I could tell straight away that this was a high standard development. The materials, the finishes - everything is top-notch. Knowing that everything is new and built to last was a huge selling point for me. I didn’t want to deal with repairs, DIY or outdated fixtures; I wanted a home that felt modern and stress free.”
Shared Ownership allowed Clement to buy in his ideal location
Beyond the home itself, the location is ideal. Clement’s current site is just ten minutes away, and his cousins live nearby.
“I love being able to live in an area that truly feels like home. My family is incredibly important to me, and being so close to them makes a huge difference. I see them all the time, which wouldn’t be possible if I had to move further out. My cousin, who lives on the same road, was the one who found this place for me, so it feels like it was meant to be!
I love that everything I need is so close by. Whether it’s popping to the shops, heading out for a walk, or meeting friends for a drink or food, it’s all right here.
Some of my favourite local spots include The Sindercombe Social, The Green Pub, Cho Sim, Rudy’s Pizza, and Shepherd’s Bush Market. When it comes to coffee, I can’t resist Deluxe Coffeeworks or The Black Farmer. The transport links are fantastic too and that kind of convenience makes such a difference day to day.”
Shared Ownership is perfect for first time buyers
Clement first learned about Shared Ownership through his twin sisters, who purchased a Shared Ownership property 10 years ago. Initially hoping to buy outright, he soon realised that it wasn’t financially feasible.
After conversations with his family and further research, he saw that Shared Ownership was the perfect way to secure a home in a prime London location while keeping costs manageable.
“My mum suggested it, and after speaking with my sisters, it made complete sense. At first, I thought I’d just have to keep renting because buying in London felt completely out of reach. But the more I investigated Shared Ownership, the more I realised it was the best option. It allowed me to get onto the property ladder in an area I love, and I plan to staircase in time so that I can own it outright.”
Contemporary New Homes at Macfarlane Place
Macfarlane Place, part of the wider Television Centre redevelopment, offers contemporary new homes in a vibrant and well-connected part of London. Designed with modern city living in mind, the development features high-quality finishes, spacious layouts, and excellent on-site amenities.
Residents benefit from landscaped communal spaces, a concierge service, and easy access to a wide range of shops, restaurants, and entertainment options. With White City and Wood Lane stations just a short walk away, commuting across London is seamless, making it an ideal location for working professionals like Clement.
Exceptional customer service with Peabody New Homes
Clement describes his experience with Peabody New Homes as exceptional. The team was always available, offering guidance and reassurance throughout the Shared Ownership buying process.
“Tracey from sales was amazing, so friendly and helpful. From the first phone call, I felt like she genuinely cared about helping me find the right home. I trusted her completely, and that made a huge difference.
The mortgage broker recommended to me made everything clear and manageable. He broke everything down in a way that made sense which reassured me that this was the right decision. The whole process felt smooth and was actually enjoyable, which I never expected when buying a home.”
Shared Ownership makes the homeownership dream affordable
When buying through Shared Ownership, you can purchase a share of the home, starting at just 25%, which requires a lower deposit. This makes Shared Ownership a more affordable way to get on the housing ladder.
"When I first started looking, I focused on buying outright, but time and time again, I hit a dead end with what I could afford. It left me feeling disheartened and on the verge of giving up. Everything changed when I discovered Shared Ownership.
Suddenly, I felt hopeful again, and before long, I found the perfect flat. I understand that the term Shared Ownership might seem off-putting since it implies the property isn’t entirely yours. However, staircasing offers a real opportunity to eventually own it outright.
In many ways, not having full ownership can be an advantage as it allows you to keep costs lower while giving you time to increase your earnings and work toward a stronger financial position.”
Clement purchased a 25% share of the property for approximately £142,000 putting down a £16,000 deposit and mortgaging the rest. His total monthly outgoings, including rent and service fees, come to around £1,200.
“Discussing my budget with the broker was so easy. They provided potential monthly outgoing figures and explained how each would impact my mortgage long-term. From there, I could decide what I was comfortable paying. I had assumed the amount would be pretty set in stone, but having so much input gave me a real sense of control over my finances.
It’s a stark contrast to renting, where the landlord dictates the price with little to no flexibility. I enjoyed sharing a two-bed flat, but the idea of moving frequently popped up. It just always felt out of reach. My share of the rent was £1,000/month. Now, with only slightly higher outgoings but a place of my own, I couldn’t be happier!”
