The Peabody Mission
Our mission is to help people make the most of their lives, and as our founder George Peabody emphasised in his mission letter over 160 years ago:
'We aim to ameliorate the condition of the poor and needy of this great metropolis and to promote their comfort and happiness’.
We're proud to say that our social purpose still stands true today. As a charitable organisation, we do more than build homes and provide housing services, our purpose is helping people to grow.
We achieve this not only by making a positive difference to our communities but also by reinvesting some of our earnings from our new build development projects back into local communities.
The Peabody Community Foundation
We reinvest into social projects to support and provide additional social value through employment, apprenticeships, and educational opportunities, helping our residents live more fulfilled and independent lives whilst transforming our neighbourhoods.
We created The Peabody Community Foundation in April 2016 which directly supports Peabody’s mission and values by investing in local communities. Our programmes support people to get the skills and capabilities needed to access employment opportunities and earn more money. We also support the most vulnerable to be healthy and live comfortably - we are currently changing lives and transforming communities across London.
Homeowner Stories
Discover a collection of homeowner stories from previous Peabody New Homes purchasers and find out how we were able to help them onto the property ladder and find their dream home through home-buying schemes like Shared Ownership and London Living Rent.
"I couldn’t be happier to have found The Switch, and to have got on to the property ladder by myself in south west London - it’s a real achievement. "
"The development also offered an opportunity to get a great view of the city, looking west for sunsets, and being high up means I have an amazing view."
"We discovered Willow Walk, over the road from where we were housesitting, and never looked back!"