About George Peabody
George Peabody set up The Peabody Donation Fund (later known as The Peabody Trust) in 1862 as his contribution to supporting low rent housing, which made provisions for low-income families to live in homes they could afford. This is where his philanthropic work in London and the UK began. He has since shaped and pioneered the history of Peabody and made it what it is today.
Drawing from over 160 years of history and expertise and with over 108,000 homes, Peabody is now one of the oldest and largest not-for-profit housing associations in the UK. Our social vision is still at the forefront of everything we do. As well as having one of the largest social and economic regeneration programmes of any of the London housing associations, we're helping to fund our ambitious plans by building over 1,000 beautiful homes every year.
A Social Visionary
George Peabody was a social visionary, with views far ahead of his time. He was one of a circle of reformers; his contemporaries included Lord Shaftesbury, William Cobbett, Angela Burdett-Coutts and Charles Dickens.
He was inspired by what he saw around him and his own life experiences. For example, horrified by the devastation caused by the American Civil War, he set up a fund to establish a public education system in the Southern states. Then, living in his adopted home of London, he wanted to tackle the poverty he saw around him.
A Social Pioneer
Not long before he retired, George Peabody decided he wanted to present a gift to the poor of London. Considering suggestions from the likes of social reformer Lord Shaftesbury, he settled on the idea of funding the construction of low-cost dwellings for the working poor.
In 1862, the Peabody Donation Fund (later known as the Peabody Trust) was formed. The first estate in Spitalfields was a pioneering development. It featured separate laundry rooms and play areas for children, as well as shared toilets which were monitored for diseases.
Homeowner Stories
Discover a collection of homeowner stories from previous Peabody New Homes purchasers and find out how we were able to help them onto the property ladder and find their dream home through home-buying schemes like Shared Ownership and London Living Rent.
"I looked at one-bedroom rental properties in the area but a lot of them were really expensive, I’d be looking at a minimum of £3,000 to rent somewhere nice. Buying through Shared Ownership means I am investing in a space of my own, in a location I love."
"We looked at 11 homes in total and they just didn’t feel right for a number of reasons. Once we saw what Peabody New Homes had created here at Southmere, there was no doubt whatsoever."
"When I look back at the first home I had reserved, I feel so lucky it fell through, as the day I visited The Switch I just knew it was the perfect place for me."
