Shared Ownership - An alternative to rising London rental costs

The eye-watering average rent for a home in London has surged to £2,567, according to data from Rightmove. The continued mismatch between demand from tenants and supply from landlords has fuelled the sharp increases in rents. Landlords have been hit with rising costs and significant increases in mortgage rates.

As with London, affordability of renting has been at its worst for a decade across the whole of the UK, with official Office for National Statistics (ONS) figures highlighting rents rising at their fastest annual rate since comparable records began in 2016. The average rent paid in England, according to the ONS, is £960, a figure that a renter in London would struggle to find any available places at that price. 

It's not all doom a gloom, however, with Shared Ownership providing a suitable and often more affordable way into home ownership. 

Complete guide to Shared Ownership

What is Shared Ownership?

Shared Ownership helps first-time buyers get onto the property ladder in a more affordable way. You can usually buy an initial share of 25% to 75% of the value of a home, and you’ll need to take out a mortgage to pay for your share of the home’s purchase price.

You will then pay a subsidised rent on the share you don’t own, and there will also be a service charge to make up the monthly cost of buying through Shared Ownership which is often less when compared to renting privately. 

By buying through Shared Ownership, you will need a smaller deposit compared to buying on the open market.

It will also make you an owner-occupier in your home giving you the same responsibilities as a home owner.

Learn more about Shared Ownership

woman discussing homebuying with sales agent in a marketing suite

Benefits of Shared Ownership

Buying a share of a home means a smaller deposit is required compared to buying a new home outright.

  • Affordability

    Shared Ownership is a more affordable way to purchase a home without needing a huge deposit.

  • Quality

    With Shared Ownership, you can own a high quality, new build home affordably without compromising on location or quality.

  • Flexibility

    You can buy as much of the property as you can afford, staircasing to buy more shares in the future until you own the home outright.

  • Start your homeowner journey

    Shared Ownership is a great way to get out of the renting cycle and become a home-owner.

  • Make it your own

    With Shared Ownership you will own the home and be able to decorate it however you like.

  • Share in the profits

    You can sell your home at any time and will benefit from any increase in value when you come to sell.

Homeowner Stories

Discover a collection of homeowner stories from previous Peabody New Homes purchasers and find out how we were able to help them onto the property ladder and find their dream home through Shared Ownership.

Couple walking around their building with their baby
Young family gains independence through Shared Ownership in Wimbledon

"Everyone at Peabody New Homes was so helpful and very efficient, guiding us through each stage of the process."

Raph & Jaye Homeowners at The Switch in Wimbledon
woman standing on the balcony of her Battersea flat
Shared Ownership helps 26-year old buy first home in Battersea

"I looked at one-bedroom rental properties in the area but a lot of them were really expensive, I’d be looking at a minimum of £3,000 to rent somewhere nice. Buying through Shared Ownership means I am investing in a space of my own, in a location I love."

Olivia Homeowner at New Mansion Square in Battersea
couple standing on the balcony of their Thamesmead home with their two daughters
Family buys their first home through Shared Ownership in South East London

"We looked at 11 homes in total and they just didn’t feel right for a number of reasons. Once we saw what Peabody New Homes had created here at Southmere, there was no doubt whatsoever."

Bobby Homeowner at Southmere in Thamesmead
woman sat at her kitchen table in her Shared Ownership flat
Local buys her first-home 10-minutes from family thanks to Shared Ownership

"When I look back at the first home I had reserved, I feel so lucky it fell through, as the day I visited The Switch I just knew it was the perfect place for me."

Mehreen Homeowner at The Switch in Wimbledon
couple looking at a magazine while sat on the floor in their living-room
Young family buys affordable home through Shared Ownership

"We plan to staircase. When we staircase to 100% at The Lanes, we will even own the freehold of the property - something I didn’t think would be possible a few months ago!"

Steven Homeowners at The Lanes in Houghton Regis

What to read next...

Read some more useful guides and articles on buying with Shared Ownership. 

Shared Ownership vs renting

Read our complete guide as we compare the benefits of buying with Shared Ownership and renting privately.

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Shared Ownership Eligibility

Discover whether you are eligible to buy a home through Shared Ownership with our complete eligibility guide.

Find out more
Shared Ownership Pros and Cons

Considering whether Shared Ownership is right for you? Read our guide on the pros and cons of Shared Ownership.

Find out more
Shared Ownership Mythbusting

We help to demystify some of the common misconceptions when it comes to Shared Ownership.

Find out more